JOICO

An extra-firm hairspray with extreme resins and vinyl derivatives that lock everything in place. Features & Benefits:  Protects and maintains style with vitamins, catalysts and sea kelp. French vanilla fragrance. How to Use: Spray 8 to 12 inches away from hair.
A styling mud offering a medium, resilient hold without dirt. Features & Benefits:  Gives unique, sleek consistency.  Define pieces, curls & dreads. Creates supple, elastic styles in a matte finish. Scented with fresh cucumber. 
Ice Finisher Shaping Hairspray is a medium hold hair spray with a French Vanilla fragrance. Features & Benefits:  Natural, non-sticky finish for brushable hold that bends, shapes, flexes and submits to your styling whims Fast drying UVA/UVB protection Vitamins, sea kelp protect and maintain style
Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the...
Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just...
There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo—a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t...
Treats vulnerable blonde locks, protecting from mechanical, thermal, and UV damage for beautifully brilliant, healthy looking blondes that shine. Detangles Shields hair from UVA/UVB’s rays against damage, fading Helps keep blondes brighter Reduces frizz Provides thermal protection up to 450° F Leaves hair soft to the touch Instantly boosts shine...
Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand...
  Blonde Life Violet Conditioner is lightweight enough for frequent use; but takes a heavy hand to those unwanted yellow tones. Features & Benefits: Nourishes and protects fragile blonde hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain hair’s health and shine Provides incredible slip and detangling...
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable. Features & Benefits: Rich lather gently cleanses hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain healthy looking hair and brilliant shine Free of...
Joico's Color Balance Blue color-balancing conditioner nourishes and protects while neutralizing brassy/orange. Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)* Multi-Spectrum Defense Complex helps protect color against fading while Bio...
  Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair. Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)* Multi-Spectrum Defense...
Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair. Joico's Color Balance Blue color-balancing conditioner nourishes and protects while neutralizing brassy/orange. Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos Preserves 89% of haircolor for...
Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair. Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)* Multi-Spectrum Defense Complex...
Joico's Color Balance Purple color-balancing conditioner nourishes and protects while neutralizing yellow tones to maintain beautiful blonde/grey hair.Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine...
Joico’s Multi-Spectrum Defense Complex™, along with tone-correcting pigments make these shampoos and conditioners perfectly formulated to not only protect your haircolor but make sure it’s the beautiful color you want to keep – like you just stepped out of the salon! With technology that instantly neutralizes brassy, undesirable tones, Color...
Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every...
Brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blonde. Formulated to strengthen and repair hair—Color Butter is designed to fuse fun and fashion with serious care. Why You'll Love It Kukui Nut Oil and Shea Butter provide deep hydration...
Brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blonde. Formulated to strengthen and repair hair—Color Butter is designed to fuse fun and fashion with serious care. Why You'll Love It Kukui Nut Oil and Shea Butter provide deep hydration...
Brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blonde. Formulated to strengthen and repair hair—Color Butter is designed to fuse fun and fashion with serious care. Why You'll Love It Kukui Nut Oil and Shea Butter provide deep hydration...
Brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blonde. Formulated to strengthen and repair hair—Color Butter is designed to fuse fun and fashion with serious care. Why You'll Love It Kukui Nut Oil and Shea Butter provide deep hydration...
Brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blonde. Formulated to strengthen and repair hair—Color Butter is designed to fuse fun and fashion with serious care. Why You'll Love It Kukui Nut Oil and Shea Butter provide deep hydration...
Brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blonde. Formulated to strengthen and repair hair—Color Butter is designed to fuse fun and fashion with serious care. Why You'll Love It Kukui Nut Oil and Shea Butter provide deep hydration...
The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, our non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain...
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free...
Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray...
Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray...
Multi-Spectrum Defense Complex helps protect color against fading, while Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use.   Perfect choice for: Light-to-medium brown hair with salon or natural-gold highlights. How to use: Apply Color Infuse Brown Conditioner after every other shampoo to achieve...
Multi-Spectrum Defense Complex helps protect color against fading, while Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use. Perfect choice for: Light-to-medium brown hair with salon or natural gold highlights. How to use: Shampoo with Color Infuse Brown every other cleansing to achieve the...
Multi-Spectrum Defense Complex helps protect color against fading, while Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use. Perfect choice for: Copper coifs and blondes that want to be warmer. How to use: Apply Color Infuse Copper Conditioner after every other shampoo to achieve...
Multi-Spectrum Defense Complex helps protect color against fading (by 53 percent!), while Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use. Perfect choice for: Copper coifs and blondes that want to be warmer. How to use: Shampoo with Color Infuse Copper every other cleansing...
We say don’t stop at Red-Enhancing Shampoo–instead, go the distance and add this nourishing, ruby cocktail to your daily regimen. It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might. The inside secret: Multi-Spectrum Defense Complex pairs a...
Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So we thought it was only fair to give our favorite Gingers their very own shampoo… one that brings on a rosy glow, and puts color-stripping to...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
From Joico's lively LoveFest Collection! Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
The Clear Mixer Joico Color Intensity is designed to create a multitude of colors and shades. It acts as a dilution agent, leaving room to original and punchy colors. A demi-permanent hair color that you can mix, that doesn't require any peroxide.
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless...
From Joico's lively LoveFest Collection! Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
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