JOICO

Inspired by art, fashion and modern technology, Joico Hair Care breaks the boundaries of science to create the art of healthy hair. Since Joico's inception in 1975, their cornerstone has been the repair qualities of human hair keratin protein to provide healthy, shiny, beautiful hair. Joico Hair Care sources fashion and cultural influences to inspire you with creative products to create any look you can imagine. With an unparalleled heritage of excellence, quality and integrity, Joico Hair Care has advanced technology and remarkable ingredients that consistently delivers superior performance.

 

JOICO

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K-PAK Color Therapy Shampoo is a gentle cleanser that never strips your strands, and actually doubles the life of your haircolor's vibrancy and longevity. It's a breakthrough that helps preserve color and protect against future damage...all at the same time. You can choose a shampoo that avoids stripping hair of...
Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless...
We know that it can take great styling tools to get your hair looking just the way you like it; yet we also know that exposure to these thermal gizmos can do a drying, damaging number on your tresses. Which is why you’ll feel oh-so-safe with this bodyguard of styling...
Intensely concentrated pigment designed to help create over-the-top vibrancy that lasts through 15 shampoos! Use straight from the tube, no developer required. Shimmering Pearl Mica helps create a glowing metallic look.
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Turn your cleansing into the first step of a reconstruction process specifically designed for any hair type that’s been through the ringer. Whether the source of your hair damage is overzealous thermal styling or harsh chemical services, K-PAK helps restore hair to its original, healthy-looking condition—plus, gives it a cloak...
Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst. This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair. Instantly replenishes lost moisture to dry, damaged hair 2X softer hair Boosts shine Seals the...
This transformative treatment instantly goes to work repairing damage from heat styling, chemical services, and environmental exposure; then readies and strengthens each strand to withstand whatever life doles out. RevitaLuxe will quickly become your go-to product for radiantly healthy-looking hair. Instantly helps repair years of damage Doubles resistance to future...
Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand...
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...
  Blonde Life Violet Conditioner is lightweight enough for frequent use; but takes a heavy hand to those unwanted yellow tones. Features & Benefits: Nourishes and protects fragile blonde hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain hair’s health and shine Provides incredible slip and detangling...
 Instant Refresh Dry Shampoo…magic-in-a-can that literally brings hair back to life in seconds, zapping the greasies, and creating the same kind of volume you get after a wet wash. The inside secret: Aluminum Starch, Willow, and Manuka Extracts absorb excess oil, allowing the product to brush out easily without residue,...
Even fine to medium hair gets thirsty... and deserves a tall drink of water that doesn't make it fall flat. The luxurious lather of Hydra Splash Hydrating Shampoo swiftly cleanses away residue without stripping much needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy. Perfect for fine, medium,...
Joico Heat Set Blowout Perfecting Creme creates a sleek, blow-dried style with a salon-quality finish. With a light, weightless hold, it reduces frizz and blocks dirt to keep hair looking clean and radiant. Its AquaLastik complex protects hair from heat damage up to 450 degrees and reduces breakage, creating smooth,...
Defy Damage Protective Shampoo for bond strengthening & color longevity Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color Leaves hair soft, shiny, resilient, and healthy-looking
Defy Damage Protective Masque for bond strengthening & color longevity. Prevents and protects from daily damage Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable. Features & Benefits: Rich lather gently cleanses hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain healthy looking hair and brilliant shine Free of...
With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s no wonder it’s known as the “secret to lust-worthy locks." If color care is self-care, then this hair-loving treatment is one of the kindest things...
Defy Damage Protective Shield guards against thermal and UV damage Instant daily protection from damaging heat, UV, and environmental exposure Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, and healthy-looking
Defy Damage Protective Masque for bond strengthening & color longevity Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny, and healthy-looking
Joico's award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has a cult following that’s truly unparalleled. A powerful combination of amino acids and Keratin helps rebuild and re-fortify stressed strands, returning hair to its former glory in a single application. No surprise that it’s nabbed a Stylist Choice Awards for “Favorite Damage...
Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Weekend Hair Dry Shampoo not only extends your 'do for days but doubles the longevity of haircolor to keep the big fade away. With oil-absorbing ingredients and volume boosters that deliver a gorgeous just-washed fullness,...
An ultra-dry, light holding aerosol spray wax. Aerosol formula delivers an effortless, clean and touchable application.This ultra-dry finishing spray wax is ideal for carefree, tousled styles. Delivers malleable, movable, effortless texture to your hair with incredible, long-lasting, shine.
When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s luxe, rich, and actually nourishing to hair… resulting in super-size density that even the feistiest humidity won’t topple for a full 72 hours. The inside...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. When your hair is thirsty and parched, it will literally lap up the hydration that...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the...
Formulated with damage-seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevents future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine. Gently cleanses damaged hair Rich lather Gentle enough...
This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stressed strands on contact. This liquid reconstructor is everything you love about our award-winning K-PAK Reconstructor turned into a lightweight formula that’s just right for those with fine,...
On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. With just one use, this high-powered conditioner helps rebuild and fortify...
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash. With a nourishing, oil-infused formula that...
Introducing NEW K-PAK Color Therapy Luster Lock: this instant shine and repair miracle that bumps things up for intense vibrancy, provides deep repair, illuminating shine and super slip.Perfect Choice For: All color-treated hair–from blondes to brunettes, lowlights to highlights.
At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance....
Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Joico's extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage. A...
Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind. Our color-safe clarifier delves deep to remove product residue, excess oil, and impurities that...
The blowout’s perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That’s exactly the time to reach for our JoiMist Medium Styling & Finishing Spray… a right-down-the-middle hold that locks your look all day long; blocks...
Dreaming of bigger and better hair? Here's the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one...
Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch. Features & Benefits: Helps strengthen and...
JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for the extraordinary body with a natural feel. Providing a pristine foundation for luscious, voluminous, airy body, JoiFull Volumizing Shampoo preps you for healthy, natural-lookingfullness.  Features & Benefits: Rich lather gently but thoroughly cleanses the hair Adds instant lightweight...
When you’re looking for a styling spray that’s not too stiff, not too wimpy, and still allows you the versatility to play with a hairstyle after it’s locked in, look no further than one of our very favorites: This medium-hold non-aerosol Finishing Spray gives you that sought-after stability with none...
Perfect as a pre blow dry and reduce frizz, leave in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair. Boosts softness and shine Reduces frizz Won't weigh fine strands down
A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, medium, dry, parched hair. Detangles even super fine strands Reduces frizz Won't weigh fine hair down Hydration for 24 hours when combined...
Forget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair. Perfect for fine, medium, dry hair. Detangles even super fine strands Leaves hair feeling soft and...
A serious humidity-buster that deposits an invisible shield over your fresh blowout, eliminating those “I can’t believe I even bothered to dry my hair today” moments. Perfect choice for: The voluminous, the curly, and the Loyal-Friends-of-the-Flat-Iron will rejoice over our weightless wonder. Sure to become your “Can’t live without” product.
Texturize, volumize and dramatize with every shake! For all hair types, this liquid-to-powder finishing texturizer instantly takes your style from ordinary to extraordinary! Plush yet airy texture and lift Touchable moldable layerable styling grip Dramatic volume and fullness at the roots
Dream blowouts do come true! Get the luxuriously soft, smooth, long-lasting blowout of your dreams! Up to 50% faster drying time Reduces breakage by over 75% Heat protection up to 450°F
They call it “hair design” for a reason. Creating style isn’t just about a simple shampoo-and-blowdry… it’s about a ‘do with shape, flexibility, and the talent to spring right back into action, even after a late-day brushing. And that’s why we’re so devoted to our light-to-medium-hold Shaping Spray; it provides...
Ice Finisher Shaping Hairspray is a medium hold hair spray with a French Vanilla fragrance. Features & Benefits:  Natural, non-sticky finish for brushable hold that bends, shapes, flexes and submits to your styling whims Fast drying UVA/UVB protection Vitamins, sea kelp protect and maintain style
A styling mud offering a medium, resilient hold without dirt. Features & Benefits:  Gives unique, sleek consistency.  Define pieces, curls & dreads. Creates supple, elastic styles in a matte finish. Scented with fresh cucumber. 
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