JOICO

Inspired by art, fashion and modern technology, Joico Hair Care breaks the boundaries of science to create the art of healthy hair. Since Joico's inception in 1975, their cornerstone has been the repair qualities of human hair keratin protein to provide healthy, shiny, beautiful hair. Joico Hair Care sources fashion and cultural influences to inspire you with creative products to create any look you can imagine. With an unparalleled heritage of excellence, quality and integrity, Joico Hair Care has advanced technology and remarkable ingredients that consistently delivers superior performance.

 

JOICO

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You can choose a shampoo that avoids stripping hair of beautiful, new color… but you’ll double your efforts if you reach for our companion conditioner. It not only protects your color investment (which, we know, is not insignificant these days), but actually hydrates and repairs hair at the same time....
Take roots & gray undercover in 1 shot! Joico’s Tint Shot root concealer is just what undercover brunettes, blondes and silver foxes everywhere ordered! In a brilliant 2-for-1 shot, Tint Shot’s transfer and humidity resistant micropigments adhere to hair, instantly concealing telltale roots while “filling in” thinning areas to create the illusion of...
We know that it can take great styling tools to get your hair looking just the way you like it; yet we also know that exposure to these thermal gizmos can do a drying, damaging number on your tresses. Which is why you’ll feel oh-so-safe with this bodyguard of styling...
Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless...
  Blonde Life Violet Conditioner is lightweight enough for frequent use; but takes a heavy hand to those unwanted yellow tones. Features & Benefits: Nourishes and protects fragile blonde hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain hair’s health and shine Provides incredible slip and detangling...
Sometimes, when folks hear the word “oil,” they run for the hills; after all, it’s got that rep of weighing hair down and leaving it greasy. No worries here. Our brilliant hybrid version delivers all the high-powered punch of a professional conditioning treatment, with the most featherweight shine-meisters that give...
 Instant Refresh Dry Shampoo…magic-in-a-can that literally brings hair back to life in seconds, zapping the greasies, and creating the same kind of volume you get after a wet wash. The inside secret: Aluminum Starch, Willow, and Manuka Extracts absorb excess oil, allowing the product to brush out easily without residue,...
Even fine to medium hair gets thirsty... and deserves a tall drink of water that doesn't make it fall flat. The luxurious lather of Hydra Splash Hydrating Shampoo swiftly cleanses away residue without stripping much needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy. Perfect for fine, medium,...
Joico Heat Set Blowout Perfecting Creme creates a sleek, blow-dried style with a salon-quality finish. With a light, weightless hold, it reduces frizz and blocks dirt to keep hair looking clean and radiant. Its AquaLastik complex protects hair from heat damage up to 450 degrees and reduces breakage, creating smooth,...
Even the skinniest, flattest strands don't stand a chance against Joico's Flip Turn volumizing finishing spray, which sprays from every angle - even upside down! - to inject styles with head-turning, bodacious volume that lasts from morning meeting to night cap. Unique actuator allows for all-around, 360 degree spray-ability Delivers...
Defy Damage Protective Shampoo for bond strengthening & color longevity Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color Leaves hair soft, shiny, resilient, and healthy-looking
Defy Damage Protective Masque for bond strengthening & color longevity. Prevents and protects from daily damage Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable. Features & Benefits: Rich lather gently cleanses hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain healthy looking hair and brilliant shine Free of...
Experience this powerful leave-in perfecting spray that does it all! Luster Lock Multi-Perfector fuses the hydrating benefits of exotic oils with a unique, damage-control formula—safeguarding gorgeous hair color for healthy, strong, shiny hair. The bi-phase formula contains two highly effective phases. Phase 1: A nourishing, creamy emulsion that features our...
Defy Damage Protective Shield guards against thermal and UV damage Instant daily protection from damaging heat, UV, and environmental exposure Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, and healthy-looking
Defy Damage Protective Masque for bond strengthening & color longevity Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny, and healthy-looking
Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application. Perfect choice for: Hair – of any texture, length, or thickness–that’s...
Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Weekend Hair Dry Shampoo not only extends your 'do for days but doubles the longevity of haircolor to keep the big fade away. With oil-absorbing ingredients and volume boosters that deliver a gorgeous just-washed fullness,...
An ultra-dry, light holding aerosol spray wax. Aerosol formula delivers an effortless, clean and touchable application.This ultra-dry finishing spray wax is ideal for carefree, tousled styles. Delivers malleable, movable, effortless texture to your hair with incredible, long-lasting, shine.
When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s luxe, rich, and actually nourishing to hair… resulting in super-size density that even the feistiest humidity won’t topple for a full 72 hours. The inside...
Our pride and joy – and the product everyone in the industry is talking about. Imagine a hairspray that gives you ultra-firm hold… the finest aerosol mist that increases shine by 170%… saves your style from humidity… protects hair from heat styling… and lasts three days. Need more convincing? It...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. When your hair is thirsty and parched, it will literally lap up the hydration that...
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the...
Weightless, alcohol-free foam protects hair from dryness and dullness caused by thermal styling as well as leaving hair strong and healthy. Delivers exceptional body, volume and support for any hairstyle. Gives hair exceptional flexible hold without a hard or tacky feel. How to Use: Apply to damp hair. Comb through....
If you are looking for more manageability and a way to reign in your unruly hair, you are going to love this smooth savior. Leaves hair feeling silky-smooth and soft Creates stellar shine Protects your smooth finish from style-sabotaging humidity
To say that K-PAK shampoo “cleanses your hair,” is like saying a Chanel coat “keeps you warm.” Sure, it gets the grime out… but it also turns your cleansing into the first step of a reconstruction process specifically designed for hair that’s been put through the ringer. Whether the culprit...
Looking for that perfect-for-any-day finishing spray that gives you just the right amount of hold? The kind that still allows you to play, fiddle, and tweak your style after you’ve spritzed on a layer or two? One that even throws in some heat protection so you can bypass breakage? With...
Glisten up… because you’ll want to catch every brilliant detail about our high-gloss Serum, which is destined to become your new go-to shine source from this day forward. Just a drop or two, and we’re talking unparalleled gleam, color vibrancy, and actual protection against dryness, frizzies, and flyaways. Perfect choice...
Many intensive treatments come on strong; Liquid Reconstructor manages to do the same repair work in a spray-on application that won’t weigh fine, fragile strands down. Fine, limp hair immediately springs back to life Works quickly to visually and physically transform each strand for optimal hair health Spray-on application is...
There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping...
We’re on a mission to repair hair that’s been assaulted by the rigors of, well, everything. Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the damage is done, K-PAK conditioner zeroes in...
A gentle color-protecting shampoo for weak or multi-processed hair. Provides a dense, cushiony lather that rinses away easily, helping to prevent tangles and protect hair fibers. This rich shampoo will significantly improve your color rentention, add shine and smoothness, and tame your flyaway hair.
Introducing NEW K-PAK Color Therapy Luster Lock: this instant shine and repair miracle that bumps things up for intense vibrancy, provides deep repair, illuminating shine and super slip.Perfect Choice For: All color-treated hair–from blondes to brunettes, lowlights to highlights.
Tired of those shine products that leave you slick as a runway and flat as a pancake? We are, too. Which is precisely why we designed our wonder oil to add big luster and protection with just the wispiest veil of spray. Sure it gives you a knockout gleam… but...
You can choose a shampoo that avoids stripping hair of beautiful, new color… but you’ll double your efforts if you reach for our companion conditioner. It not only protects your color investment (which, we know, is not insignificant these days), but actually hydrates and repairs hair at the same time....
You’re a product junkie and need a hair detox. You shampoo once a week and want a formula that goes deep. You’d like to change your color big-time and greet that chemical service with the purest hair possible. It’s times like this when our Clarifying Shampoo becomes your new best...
Every artist needs their favorite tool… and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair masterpiece you choose to create. Trust us, your work will shine and tower over the rest of them. The inside secret: Forget those drying mousses;...
The blowout’s perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That’s exactly the time to reach for our JoiMist Medium Styling & Finishing Spray… a right-down-the-middle hold that locks your look all day long; blocks...
How’s your memory? Ours is great… thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever styled you coiffed in the a.m., and reproduce it like magic it in the p.m. (even after a thorough brush-through). No snarls, breakage, tugging in sight. Perfect choice for: Fine...
Dreaming of bigger and better hair? Here's the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one...
Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch. Features & Benefits: Helps strengthen and...
JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for the extraordinary body with a natural feel. Providing a pristine foundation for luscious, voluminous, airy body, JoiFull Volumizing Shampoo preps you for healthy, natural-lookingfullness.  Features & Benefits: Rich lather gently but thoroughly cleanses the hair Adds instant lightweight...
We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited tresses a run for their money. Perfect choice for: Hard-to-hold hair....
When you’re looking for a styling spray that’s not too stiff, not too wimpy, and still allows you the versatility to play with a hairstyle after it’s locked in, look no further than one of our very favorites: This medium-hold non-aerosol Finishing Spray gives you that sought-after stability with none...
Joico JoiFix Firm Finishing Spray Non Aerosol is a pump-action styling spray with a firm hold. This high performance styler will hold the hair firmly in place all day long. JoiFix Firm Finishing Spray Non Aerosol is formulated with UV protectants which guard the hair from UV damage whilst Panthenol...
Perfect as a pre blow dry and reduce frizz, leave in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair. Boosts softness and shine Reduces frizz Won't weigh fine strands down
A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, medium, dry, parched hair. Detangles even super fine strands Reduces frizz Won't weigh fine hair down Hydration for 24 hours when combined...
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